Saturday 6 September 2014

Shopper’s Love or hate Relationship - Online Shopping

Online Shopping
Online Shopping - Love or Hate
Since its inception, online shopping has become viral across the globe, more and more people are getting inclined towards it because of the rewards it brings along. Shoppers love internet shopping as it is feasible, quick and hassle free. No physical effort required, a keen buyer can browse the internet for everything he wants  to buy. There is nothing that doesn’t exist on the world wide web! and this fact is what has made it extremely popular among the shopper’s community.  Surpassing the traditional methods, e-shopping opens countless doors to the buyers who like to discover and devour new merchandise. Traditional methods of mortar brick shopping is slowly getting replaced with modern methods of internet shopping.  Consumers love to shop online as it saves a lot of time, money and energy.  The eager buyers need not cover long distances to a marketplace to shop; they not only save themselves from long and  endless ques, but also escape the hassle of haggling with the sellers as everything available online is provided to you at the best/lowest possible rate.

online shopiing
online shopping
Convenience is one of the major reasons  as to why consumers find shopping from an Online shopping store more viable as compared to in-store shopping. They visit an online store, browse the desirable products, tap to fill their cart and finally place an order. Finally, their order gets delivered to them right at their doorstep without making any effort. The above mentioned reasons prove the shopper’s love for e-shopping. If take at the look on the other side there are times when the buyers hate the entire affair of internet purchase due to the drawbacks it possess. If we take a closer look at the entire online business, it seems a lot different than what it actually is. There are times when the buyers have to wait for long periods of time for their order to get delivered. At times it takes a month or longer especially in case of shipping overseas. The delays in delivery compel the buyers to develop discomfort for making a purchase over the internet.

Apart from this the other issue that they have to face is the extremely high shipping cost which sometimes turns to be higher than the actual cost of  one's purchase. This works to burn a hole in the customer’s pocket which again a buyer would not like to welcome. The third matter of concern is that the looks can be deceiving as the buyer doesn’t get to examine the product before making a purchase. A product which might appeal to you in the picture might not be as attractive in reality. Last but not the least the chances of fraud and theft of customer’s private information is also a factor which adds on to the menace related to online shopping. 

Wednesday 3 September 2014

E-Shopping : For a Trouble Free Experience

E-Shopping
E-Shopping

Just like operations of official affairs seem unimaginable without internet, online shopping has also become an integral part of marketing for most of the retailers. This veer had first emerged in the 1960's when most of the countries did not participate in E-shopping due to the absence of expertise for using internet software which the present generation is well versed with.

It is understandable that that back in time, the use of internet services had a few glitches but  story today has flipped the other way round. Life seems impossible without the internet and Online Marketing.

In comparison to a brick and mortar store which have fixed hours, online shoppers can choose any time of the day or night to make purchases on the web. This is especially useful for the people working all week long.

There are many more characteristics which has made online shopping much easier, including:-

Better Prices- You must have observed the vast difference in pricing of the identical products available in retail stores and on the websites. The discounts and offers available while buying online are quite luring for an online shopper to fetch more and more. The reason behind the same is lower operational costs of these sites.

Convenience- You don’t need to get dressed and drive to your favorite store. You can easily visit their website, find the product you want and buy it without getting out of your pyjamas. It’s also convenient because you don’t need to wait for the store to open. If you work irregular hours or are very busy, then you probably don’t have the time to visit the store. Shopping online allows you to buy things without hurting your schedule.

Retention of Comfort Zone- Does the online store value your privacy and confidentiality? Physical stores often make it difficult to buy certain items. For instance, buying lingerie without getting a few awkward stares is nearly impossible. There are many instances of this, and sometimes you might feel embarrassed for no reason. Shopping online gives you privacy because you won’t have people looking at you while you shop. Not only that, but the receipts are usually made so that no one will know what you bought.

E-Shopping - shopit4me.com
E-Shopping - shopit4me.com
Faster Delivery & Free Shipping- The online marketers these days are very particular in retaining the goodwill  of their brand name and they make sure the delivery of transit takes place within the committed time span. Mostly, the delivery takes place within 24 hrs. Moreover, most of the e-retailers  do not charge the shipping cost which all the more invites maximum online shoppers.

Send Gifts- Staying connected with relatives and friends across the world has become more desirable as one  can now place an order online and send presents to the concerned. This way online shoppers can save the cost of availing courier services and yet maintain healthy relations with folks.

Avoid Crowds- A smart shopper would always prefer avoiding the crowds when shopping. Especially during festivals and special events the crowds can really give a headache. Plus the chaos also create a problem when it comes to finding a parking space.

Special Orders- For availing things like a story book or a novel, a customer can now read the summery and reviews of the specific book online and order for delivery without pain. Similarly, for services like booking a movie or a concert ticket online, a customer is relieved from specifically going to the counter and schedule the same.